How to prepare a business plan for your startup company

I- General Company Description:

Start this section with your company name, a link to your website and your twitter account.

1- What will your services or products be?

– What you do?

a- Create a list of each product or service you provide.

b- Describe your products or services with technical specifications, diagrams, infographics.

c- What are your competitive advantages and your important company strengths and keys to success.

-Mission Statement, followed by Company Goals and Objectives.

-Describe your industry.

-Legal form of ownership and Why have you selected this form?

2- Who will your clients be?

Identify your targeted clients, their characteristics, and their geographic locations.

3- Who are the owners?

Write a brief about the founders of the company describing their Philosophy and vision

II- Marketing Plan:

– Do a market research to bring latest demographic data and any info or trends in your market.

– Understand existing distribution channels.

– Develop your marketing strategy via direct marketing and digital marketing techniques.

– Introduce new products or services.

– Extend or regain market for existing product.

– Enter new territories.

– Prepare “Cross-sell” plan and Bundle one product with another.

– Create a business card.

– Design a company profile and present it as a presentation or printed brochure.

– Prepare a roll-up indoor banner to be used in your attended events and seminars.

III- Competition:

– Understand your competitors, geographical boundaries, types of clients you sell to.

– Situation analysis (market, SWOT).

IV- Promotion and advertising:

Describe how you will promote your company and specify your social network channels like: linkedin, twitter, facebook, behance, instagram… and your direct advertising channels like: Yellowpages, Magazines and TV interviews.

Below are some ideas on how you can promote your business online:

1- Do a presentation for your service or product and share it on your blog or on slideshare.

2- Write a how-to article

3- Point out common mistakes in your industry and offer solutions

4- Find someone else’s article that you agree or disagree with and write a blog post about it and introduce it with your argument

5- do a weekly or daily links of relevant news for your community

6- Ask a question on twitter

7- Respond to the industry researches with your own perspective

8- Do a review on other non-competitive products or services that is relative to your community or industry

9- Post a slideshow of pictures from a recent event or cover an event through some images and post it on your instagram account

10- Publish a post relevant to a current holiday or season

11- Thank people who comment or share your posts

12- Share info about your company like news, opening job candidates and promotions

13- Tag real people in photos

14- Celebrate holidays and post a status wishing everyone a happy……

V-Distribution Channels:

– PR, Sales and direct marketing.

– off-shore or intermediate sales and PR. (Create a list of potential previous colleagues or connections)

– Partnership with other agencies or companies.

– Tele-sales.

VI- Sales plan:

– Write a plan about how you can reach your clients and create a list of target markets including segmentation and niche areas.

– Set goals describing time and revenue.

– Use marketing cycles to implement your plan, measure and refine your strategies.

VII- Operational plan:

– Employees and roles.

– Production process.

– Quality control and creative direction.

– Client support and technical account management.

– Location, equipments and facilities.

VIII- Legal Environment:

– Health, workspace regulations.

– Insurance coverage.

– Copyrights and confidential information.

– Storage and backups.

IX- Business model and organization structure:

The below model can be implemented on a small creative studio or on large business corporations working in software and digital solutions:

– CEO / Project manager

a) Websites and web-based applications
b) Mobile apps
c) Creative marketing
a) Events, Seminars
b) Direct sales, PR, tele-sales
c) magazine, newspaper, TV interviews
a) Online social presence (social network, company website, blog)
b) Community contribution and social events
—Products(this activity provides steady income for your company)
a) Mobile application
b) Hosting service
c) Online application / toold) Workshops

X- Employees:

– Number of employees.

– Payment structure.

– Training methods and requirements.

– A list of job titles with job description:

1- CEO / PM

2- PR and social media specialist
3- Technical account manager
4- Sales, Tele-sales
5- Creative director
6- Production roles:
— Designer
— UI/UX specialist
— Developer / backend
— iOS developer
— Android developer


– Outsourcing and part-time agreement.

– Professional and Advisory Support:

a) Accountant

b) Lawyer

c) Hardware and network professional

XI- Financial plan:

Write your financial showing assets, costs, a 12-month profit, tax payments, maintenance and repairs.

XII- Documentation and paper work:

– RFQ (Request For a Quote) and proposal documents.

– Company profile documents and presentations.

– Client satisfaction and feedback methods.

– Contracts and legal client agreements.

XIII- Legal preparations:

– Governmental documents.

– Bank account.

– Rental and office arrangement.



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