√ What is the marketing message and the objectives of the visual?
√ Is the visual matching with your target audience?
√ Is the design consistent with the brand?
√ Does the design reflect the services/products the client provides?
√ Does the visual direct the users to the required action? Does it have a Call To Action?
√ Does the design reflect understanding that the brain processes images much faster than text?
√ Is the resolution right for the media?
√ Is the color mode right for the media?
√ Is the canvas dimension right for the posting channel?
√ Have you adjusted colors and brightness so the images will look right on the screen?
√ Did you double-check the logos and branding guidelines?
√ Did you check alignment and balance of your design components?
√ How your design will look on different devices?
√ Did you use more than 2 type families?
√ Did you use font size/weight to differentiate between content types?
√ Did you spellcheck everything?
√ Did you apply Facebook’s 20-Percent Text Rule on Ad visuals?
√ Did you organize your layers into sets and used an understandable naming convention?
√ Did you “Save For Web” after you finished the visual?